Wednesday, November 09, 2022

Warms the cockles of my heart

 I didn't participate in the Zombie Shuffle on October 28th, but I like what I see in the results.

After a few years of a modicum of entries, Paul NA5N received and posted results from over 110 Hams. This is a significantly upward trend and can only mean good things.  One is that the solar cycle is indeed on the upswing and the other is that publicity works.

The Zombie Shuffle has always been a very popular and fun event and it's one of the highlight events of the QRP year. The fact that Paul announces it early and that it's promoted by him and others makes all the difference in the world.

I have found with the Skeeter Hunt that promotion is of utmost importance. While I take the chance that people are going to get sick of hearing about it, the results speak for themselves in that interest remains high and even more importantly ....... no, make that MOST IMPORTANTLY, that those who participate have a good time. And that's what it is all about - giving people the opportunity to enjoy themselves and have a good time, even if it is for only a couple of hours.

Announcing an event on only once or twice and only one one or two outlets isn't going to get the job done. That's why, in my most humble opinion, some previously well attended QRP events seem to be floundering as far as participation goes.  Band and solar conditions play a big role, and there's no doubt about that. At the same time, you can't rest on your laurels. Just because you've had a good turn out and good participation for a year or two doesn't guarantee that such success will continue.

It's sad when you look forward to a yearly QRP event that was popular in the past, and go on the bands that day and find hardly anyone to work. And it's even sadder when you peek at the QRP reflectors and you see little or no chatter about the event other than "Where is everybody?"

I mentioned the "Fun Factor" of the event itself. That plays largely into word of mouth advertising and the "anticipation factor" that will augment any publicity that can be garnered via e-mail reflectors, websites, blogs or contest calendars.

Your club's or organization's QRP event will only be a big deal if you make a big deal about it. We hold and put on niche events and we can't rely on big reputations like the big contests have. They don't need a lot of publicity and reminders. Our events do.

Hopefully as the bands improve, the attendance and interest in some of the yearly QRP events will improve - but organizers and sponsors ....... don't discount the "Two P's" ...... Promotion and Publicity. They will make all the difference in the world; and if you're not up to using them, then expect and don't be disappointed by less than optimum results.

72 de Larry W2LJ

QRP - When you care to send the very least!

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